Rotary oven is a kind of medium-sized baking equipment which uses a variety of different energy sources to heat the combustion chamber, through heat exchangers and fans to send hot air into the furnace, and then bake the food in the oven. Because it is heated by hot air, it is also known as "hot air rotary furnace". The equipment is suitable for mass production. Can be baked: bread, toast, French sticks, moon cakes, small cakes, wife's cakes, egg yolk pies, puffs and a variety of meat, seafood drying and other food processing purposes. Rotary furnaces are divided into three types according to the energy sources: electric, diesel and gas. According to the size, they are divided into 16 pans and 32 pans.

Nowadays, the market competitiveness of rotary furnace in our country is mainly reflected in the competition of middle and low grade product market and high grade product market.

1. market competition for low and medium grade rotary furnaces. China's rotary oven food machinery manufacturing industry is still dominated by medium and low-grade products, which mainly rely on low-price advantages to participate in competition and occupy the market. Price competition and continuous improvement of quality are widely used among enterprises to win market space. Enterprises also lack sufficient independent innovation ability to form the dominant force around the market, namely So that the industry's strong only have a certain dominant advantage in individual varieties, and most products are still in a state of decentralized competition. There are three main reasons why enterprises generally adopt price competition. First, there are a few high-grade products in the market of our country, and most of the middle and low-grade products. Therefore, the market structure presents the strong competitiveness of the middle and low-grade products. Therefore, the middle and low grade products can only compete by price. Second, with the formation of diversified and market-oriented investment system, more and more foreign capital has entered China's food machinery manufacturing industry, which has led to many low-end enterprises in China can not compete with foreign enterprises, forming the so-called "low-level repetitive production serious", thus causing price competition, and high-end products exist. Technology competition. Thirdly, most enterprises in China do not have a strong ability of technological innovation at present. Enterprises rely more on imitating foreign technology or other domestic technology to obtain short-term benefits.

2. market competition of high-end products in rotary furnace. The high-grade products of rotary furnace in China are mainly obtained by importing or mapping imitation. Many technical knowledges have not been mastered. The development of these high-grade rotary furnace food machinery is restricted by the weak innovation ability and intellectual property rights. The foreign rotary oven food machinery mainly rely on technical advantages and technical barriers to obtain the competitive advantage of China's food machinery, which has long occupied the main market share of China's high-grade rotary oven food machinery. They are also using their respective advantages to compete for each other's market in China, therefore, China's rotary oven food machinery market competition, in fact, is the continuation of fierce competition in the international market in China's food machinery industry; and the focus of market competition is not quantity, but technology, standards and product quality competition.