In recent years, the baking industry in China has made a good development trend, the domestic consumer acceptance of baked products is also increasing. However, compared with foreign baking technology, China is still lagging behind, in the context of increasing market competition, baking technology innovation has become the key to industrial development.

Under the adverse market environment of low price competition, many domestic baking machinery manufacturers and brands are not prominent, lack of technological innovation, rely heavily on foreign advanced technology, lack of core competitiveness. At the same time, the rise in labor costs, coupled with the rise in raw materials also greatly increased the cost of many enterprises pressure. It can be foreseen from the above phenomena that intensive development mode will be the future development direction of many baking machinery rotary furnace enterprises.

Transforming from extensive operation to intensive operation means changing the mode of low technology content, low management level and low economic benefit to the mode of operation with high technology content, high capital content, high management level, high economic quality and high economic benefit.

Baking machinery industry needs to cultivate internal strength

To take the intensive development line, the first thing we need to do is to change our concepts, establish the concept of long-term development and formulate feasible goals and plans. At the same time, baking machinery enterprises need to move out of price competition and turn to internal strength. Emphasis is placed on the optimization of product structure, the improvement of product quality, the mastery and innovation of core technology and the expansion of enterprise brand influence. Of course, this series of changes require more capital input, baking machinery enterprises also need to make a scientific forecast of the future input-output ratio according to their own situation, so as to selectively invest in a gradual transition.

Improving the internal strength and increasing investment in science and technology are the foundation for the internationalization of baking machinery enterprises. All enterprises engaged in the production of baking machinery should be soberly aware that the core of future competition in baking machinery is the scientific and technological content. Only by strengthening the investment in science and technology, constantly improving the technological content of products, developing safe and effective high-tech products with distinctive features, stepping out of the low-level price war and advertising war and turning to the high-level technological war, can enterprises create a brand and move towards the mainstream market.

Multiple channels to improve operational efficiency

Intensive management to improve efficiency as the ultimate goal, take the intensive development line, it is necessary to "low input, high output" business objectives and efforts, which requires baking machinery enterprises to start from many aspects of change.

On the one hand, enterprises need to constantly improve the level of enterprise management, improve the overall efficiency of management, rationally optimize the structure of departments, avoid waste of human resources and time, and optimize the internal competition mechanism to improve the professional quality of employees. On the other hand, baking machinery enterprises may try high-tech management, vigorously develop computer network engineering, through the improvement of office tools to enhance operational efficiency.

Centralized development of baking machinery enterprises

In fact, our country's roasting machinery rotary furnace equipment technology content is not high, low value-added products, mainly low-end products, mostly in the low end of the value chain, which leads to the main profits and initiative of the tight industrial chain has always been in the hands of foreign enterprises; and most of the tight products are lack of independent brands, research and development capabilities. Insufficient, for a long time has been mainly imitated production mode, product homogeneity phenomenon is serious, leading to enterprises often fall into a vicious circle of low-cost competition, the survival situation is worse.

It is of great significance for some baking machinery merchants and enterprises to enhance their competitiveness and enlarge their market share by strengthening the close contact with upstream and downstream enterprises in the supply chain and forming a centralized baking machinery business circle with strong competitiveness.