In his middle school days, he read Han Han's "Three Gates" and felt the painful struggle of Chinese youth under the "Three Gates" of education. Nowadays, small food machinery enterprises are encountering a "triple door", struggling to survive in the depressed machinery market. The "lame" phenomenon, such as the failure of product quality, the failure of enterprises to "give strength", and the vicious competition in the market, seriously affect the healthy development of the food machinery industry. Some people successfully crossed the "three door", while others fell down in front of the "three door".

Problem: product is off the line, competition is unfair and management is not standardized.

Experts invited by China Food Machinery and Equipment Network pointed out that the overall situation of China's food machinery industry is relatively good, but there are also three major problems.

First, the quality of food machinery, technical content, research and development and patent issues are the first door encountered by small enterprises. Product homogeneity, quality is not pass, have to compete with low prices, a large number of low-priced shipments caused serious returns, at the same time, enterprises can not guarantee after-sales service, which is the general commonness of small food machinery enterprises in China.

Lack of inspection conditions, low-cost products, poor quality, which also shakes the foundation of many small businesses, and a large number of small businesses so that a large number of "defective" flooded the market. Especially the product inspection problem, many small enterprises are still staying in the stage of manual assembly, production equipment, inspection equipment is seriously lacking, with aging and other basic equipment, in the eyes of small enterprises is quite proud, even so, some small enterprises still can not guarantee basic equipment.

Second, if there is a food machinery product selling well, domestic enterprises will have to invest in imitation of this product, and finally there is a serious overcapacity situation. As supply exceeds demand, manufacturers will compete to suppress low prices, vicious competition, resulting in a sharp decline in product profits, many enterprises are in a state of loss, or even bankruptcy, resulting in a large number of human, material and financial waste. This undesirable phenomenon has occurred in many food machinery products in China.

Three, the survival of small businesses is difficult, which must be attributed to the problems of the enterprises themselves. In the food machinery market, many small enterprises lack scale and core technology, product characteristics, and lack of competitiveness; management system is not standardized, in the financial, procurement, production, sales and other aspects of the problem; production capacity or quality can not keep up, resulting in customer withdrawal, inventory backlog of a relatively large number of. Inventory, which affects cash flow of small businesses and financial difficulties, is not uncommon.

Development: technology centered and market oriented

Technological innovation and product upgrading. Industry statistics show that the sales volume of traditional food machinery products declined year by year, while the sales volume of high-tech food machinery products increased steadily. In similar products, automation equipment gradually replaces semi-automation equipment, advanced equipment gradually replaces backward equipment, product technology level will become the key factor to determine the market share of enterprises.

Independent innovation increases the stamina of enterprise development. "Science and technology are the primary productive forces, and independent innovation is the first competitiveness." Nowadays, independent innovation is becoming the strongest voice of the times, China's food machinery industry is approaching an inflection point, how not to deviate from the main channel, the implementation of a safe turn, is a problem that everyone must carefully consider.

We know that technological innovation requires enterprises to continuously enhance their strength and increase capital investment. Therefore, the small and medium-sized food machinery enterprises need to broaden their thinking, mobilize all the forces that can be mobilized for our use, and complement each other with the institutes and institutes, effectively promote the technological research and development of enterprises, technological innovation.

Upgrading of products is also a way of transformation and upgrading. In addition, the enterprise can also change the business model, through the operator's sales service and innovative service to consumers, to achieve their own transformation and upgrading purposes, and strive to take the initiative in the entire industry "shuffle".

Summary: Food machinery is an important part of the food industry. It plays an important role in promoting food processing and improving food quality. The next few years should be a period of high-speed development of the food industry, the state will pay more attention to innovation and quality and safety, encourage mergers and reorganizations, support the integration of the industrial chain, which is also the inevitable trend of the food machinery industry from scale growth to quality and efficiency improvement.